What are a few good and bad examples of projects to undertake at this event?
In most cases, the creation of a simple web site or mobile application is achievable. Creating a social media strategy, “skinning” Twitter and Facebook profiles, or setting up Google Analytics would be achievable. Setting up a blog, a CRM, or an email marketing system would be achievable in most situations.
Adding, modifying, or removing functionality on an existing web site or mobile application can be problematic inside a 36-hour time box. Anything related to physical hardware, networking, or cabling — such as setting-up or configuring a phone systems or server — would not be an ideal project for this event.